Toasted Collective runs ads, builds websites, brokers partnerships, and ensures compliance for some of the world’s fastest growing cannabis and CBD brands.
As Featured In:
Toasted Collective is a marketing agency focused on developing measurable, compliant strategies that help cannabis and CBD brands find, engage, and acquire customers.
For the last two years, we’ve architected digital infrastructure and executed omnichannel media plans for fledgling dispensaries, established CPG brands, and Multi-State Operators in the throws of hypergrowth. We’ve worked with Curaleaf, MariMed, CLS, Theory Wellness, and others.
We increased new customer purchases via ecommerce by 47%
We increased sales by 23% month over month and drove record foot traffic to dispensaries.
We rebuilt their web presence to scale securely and accommodate multiple locations.
Interested in working together?
What We Offer
Reach the Right People the Right Way
63 cents from every dollar spent on digital advertising in the United States goes to Google and Facebook; both ban cannabis and CBD. We help cannabis and CBD brands reach new and existing customers (and remain compliant when doing so) through audience-targeted programmatic advertising. (While digital is our bread and butter, we’re also experts in OOH and print advertising).
Maximize Every Marketing Dollar
Investing in advertising is a waste of resources unless you know who you should be targeting. Imagine you could zoom out and see what everyone on the internet is doing in real-time. We harvest observed, deterministic data based on your business goals in order to help you understand the demographic, psychographic, and behavioral makeup of your ideal customer.
- Audience Definition
- Conversion Rate Optimization
Delight Customers On Every Device
The cannabis space is rife with “creative agencies.” They build gorgeous websites with no thought towards security and scalability. Plug and play solutions like Shopify and WordPress may meet your needs; we are proficient in both (along with all other ecomm/CMS options on the market). Where we shine, however, is in building headless solutions focused on speed, customization, and exceptional user experience.
- Web development
- eCommerce solutions
- Search Engine Optimization
Unlock the Power of Proprietary Data
Digital infrastructure in the cannabis world is best described as fractured: It’s in desperate need of unification. The ability to aggregate and normalize information from disparate sources is pivotal in order to ensure security, guide business processes, and grow efficiently. We build systems–from data lakes to custom integrations–to solve your problems.
- Custom Integrations
- Data Normalization & Activation
Harness Influence That Resonates
The right partner should be more than a walking billboard. They should be brand aligned, have an authentic connection to the product, and buy into a shared vision. A high value, high impact business partner. From ongoing influencer programs to securing A-list partnerships, we facilitate lasting marketing partnerships across the cannabis/CBD vertical.
- Celebrity Partnerships
- Event Management
- Contract Negotiation
Maintain Compliance in an Ever-Changing Environment
Ensuring state and federal compliance is an ongoing battle for cannabis and CBD brands alike. Regulations change at the drop of the hat, and most businesses lack the time and resources to stay ahead of the curve. Our compliance team has their fingers on the pulse of the shifting regulatory landscape; whether you’re looking to expand into a new market, gauge another vendor’s attention to detail, or pivot at the 11th hour, we’re here to help.
- Web Audit
- Marketing Audit
- Packaging Audit
We've worked with:
Frequently Asked Questions
Our typical engagements are priced as follows:
- Advertising: Our introductory rate for advertising is a flat monthly fee of $1,000 plus a percentage of ad spend (starting at 8%). For best results, we recommend a minimum of $10,000 per campaign.
- Web Development: Most web projects–dispensary, cpg brand, ecommerce (CBD)– begin at $12,000; large-scale, custom work starts at $40,000.
- Compliance: Compliance audits start at $3,500.
- Custom Software & Integrations: Contact us.
- Analytics: Contact us.
- Endorsements & Partnerships: Contact us.
All consulting work that falls outside of the scope of a discrete project is billed at $185/hour.
No, we devote our full attention to the cannabis industry. That being said, we are happy to lend our expertise to both plant touching and adjacent businesses.
Our compliance team has two years of experience running digital, OOH, and print campaigns across 15 medical and recreational cannabis markets (and CBD ads in 48 states). We are intimately familiar with ever-changing state and federal regulations as they relate to medical, recreational, and adjacent businesses.
While cannabis ad networks only offer access to endemic inventory and other agencies are forced to go direct to publisher (giving them no control over their ad buy), we have an in-house demand side platform (DSP) connected to multiple ad exchanges that allow cannabis and CBD advertising to run across more than 40,000 sites (provided the creative adheres to applicable regulations).
Does your agency have cannabis or CBD clients?
We’d love to work together! Today, we offer both advertising and cannabis consulting as managed services on behalf of agency partners. Think of us as your in-house cannabis media team.
Grow Your Cannabis Company
(With a Little Help)
We run your digital operation — or we can teach your team to run it yourself. We’ve grown and trained companies like Curaleaf, MariMed, and more.